Coellyo TrueTone - pH Adjusting Lipsticks
The revolutionary lipstick that reads your body's pH to create your one-of-a-kind perfect shade in seconds. No more drying, cracking, or wrong shades.
- Adapts to your natural pH
- Moisturizing & Nourishing
- Clean, vegan, cruelty-free formula
- All-day wear (8+ hours)
- Flatters every skin tone
- One tube replaces 10+ lipsticks
Coellyo blends Petrolatum & Mineral Oil to lock in moisture, Beeswax for protection, Vitamin E and Hyaluronic Acid for hydration, plus trace 24K Gold for a luxe antioxidant finish.
Yes. Coellyo works like a tinted balm, not a drying matte. It hydrates while adding colour, keeping lips soft all day.
Its pH-adaptive formula reacts with your body chemistry, creating a shade that naturally complements your skin tone.
You're covered by our 60-day money-back guarantee. Less than 1% of customers request a return.
Once developed, the colour lasts up to 8+ hours. Water-resistant and fades evenly.
Dermatologist-tested, vegan, cruelty-free, and made with natural pH-reactive botanicals.
100% fragrance-free and flavour-free. Safe for sensitive lips.
All orders are processed within 1–2 business days. Delivery speed depends on your location:
- United States: 4–7 business days
- United Kingdom: 4–7 business days
- International orders: 5–9 business days
Ladies, I literally had a DRAWER OF SHAME with 30+ lipsticks that looked gorgeous in store but horrible on me 😭 Decided to try this after seeing the pH thing and OMG... it actually turned into MY perfect pink! Not too bright, not too nude, just... me? My daughter tried it and hers went more coral. SAME LIPSTICK. I'm shook. Already binned half my collection because why would I need anything else??
OK so I stopped wearing lipstick 3 years ago because everything dried my lips out 😭 But THIS? Game changer! Feels like I'm wearing lip balm but I get this gorgeous coral-pink that lasts through my coffee addiction. My lips are actually SOFTER now! Even survived my Macca's breakfast (yes I tested it lol).
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Can we talk about how I used to spend 20 mins every morning trying to find a lipstick that matched my outfit/mood/skin that day?? 🙄 Now I grab this ONE tube for everything. Work meetings ✓ School run ✓ Date night ✓ It's like it knows what I need! Plus it's saved me literally hundreds of dollars. My husband said 'you look nice' unprompted - married 12 years btw. This thing is magic.
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Sound Familiar?
Lipstick graveyardin your drawer
Dozens of barely-used tubes that looked perfect in store.
Reapplying every 2 hours
Touch-ups after every coffee, meal, and meeting.
Wasted A$300+on wrong shades
Another 'perfect shade' that turned out wrong. Again.
Dry, flakinglips by midday
That tight, crusty feeling that gets worse all day.
WHY 93% OF WOMEN NEVER GO BACK TO REGULAR LIPSTICK
Colour Chemistry
pH-reactive formula creates your signature shade in 30 seconds
Perfect Match
No more wrong shades - works with YOUR undertones
Clean Formula
Vegan, cruelty-free, no parabens or harmful chemicals
All-Day Wear
Stays put through coffee, lunch, and kisses
Natural Finish
Your lips but better - never cakey or mask-like
Deep Hydration
Shea butter & oils keep lips soft, never dry or flaky
APPLY → TRANSFORM → GLOW
Your Perfect Shade in 3 Simple Steps
1 APPLY
Swipe the crystal-clear formula across your lips like any lipstick
2 TRANSFORM
Watch as it reacts with your pH to bloom into your custom colour
3 GLOW
Enjoy your perfect "my lips but better" shade all day long
How We Compare
Traditional Lipstick
Personalised Colour Match
Hydrating Formula
Natural Finish
Works for All Skin Tones
Clean Ingredients
Long-Wearing
Shade Guessing
Meet Our Dermatology Experts
Dr. Jason Lee
"The science behind this pH-adaptive technology is sound. It's safe, effective, and creates a custom tint that complements every skin tone - something traditional lipsticks simply can't achieve."
Board Certified Dermatologist
Dr. Anita Sharma
"I recommend Coellio to patients with sensitive lips. The clean, vegan formula with shea butter and jojoba oil provides lasting hydration without irritation or allergic reactions."
Board Resident Dermatologist
Dr. Emily Carter
"This pH-reactive formula is brilliant - it works with your body's natural chemistry to create a flattering shade while actually nourishing the lips."
Board Certified DermatologisCoellyo Satisfaction Guarantee
We're so confident that Coellyo will become your new holy grail lipstick that we're backing it with our ironclad 60-day money-back guarantee.
Try it for two full months. Wear it everywhere. Show it off to friends. If you don't absolutely love your custom colour and how your lips feel, simply contact us for a full refund. We take all the risk so you can discover your perfect shade worry-free. That's how sure we are that you'll join the 97% of women who never go back to regular lipstick!
64,347+ HAPPY CUSTOMERS
Your Questions Answered
Petrolatum & Mineral Oil lock in hydration, Beeswax adds natural protection, Vitamin E repairs delicate skin, Hyaluronic Acid plumps and moisturizes, plus trace 24K Gold for antioxidant benefits and luxe feel.
No! Coellyo uses advanced pH-reactive technology that responds to your unique body chemistry. Each person gets their own distinct shade - from coral-pinks to berry-roses to mauve-nudes. Your lips' pH is as unique as your fingerprint, and so is your Coellyo shade.
Natural pH-reactive botanicals (similar to those in berries and flowers) safely used in cosmetics for decades. Dermatologist-tested, vegan, cruelty-free, and free from parabens, phthalates, or harsh chemicals.
Yes! Unlike drying matte lipsticks, Coellyo is formulated with shea butter, jojoba oil, and vitamin E to actively hydrate. It's closer to a tinted balm, so your lips stay soft and moisturized all day.
Once developed (30 seconds), it lasts 6-8 hours. Water-resistant, won't transfer onto cups, and fades evenly. Most customers reapply once at lunch and they're set for the day.
Absolutely! pH-adaptive technology works with your individual chemistry. Fair skin gets soft pinks to roses, medium tones see coral-pinks to berries, deeper tones develop rich mauves to deep roses. The colour will always complement you.
60-day money-back guarantee - full refund, no questions asked. Less than 1% of customers return it. The colour varies slightly based on body temperature and hydration, giving you subtle day-to-day variations.
Yes! One swipe gives a natural "your lips but better" tint. Apply 2-3 layers to intensify beautifully from office-appropriate to date-night bold without getting cakey or heavy.
Perfect for mature lips! The hydrating, glossy formula plumps and smooths rather than settling into lines. Hyaluronic acid minimizes fine lines while the glossy finish creates youthful fullness.
100% fragrance-free and flavour-free with virtually no scent or taste. Hypoallergenic and dermatologist-tested. If you can wear basic lip balm, you'll be fine with Coellyo.
Our 60-day guarantee gives you complete peace of mind. Return within 60 days for a full refund, no questions asked. Less than 1% of customers take advantage of this - we're that confident in Coellyo.
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